Industry Jun 6, 2026
Navigating the Overcrowded Music Release Landscape
In short
The next instalment of our Members Voices series is live.
Originally published by
AFEM
Owen Kiernan, Head of Digital at Cr2 Records, discusses the challenges artists and labels face in gaining visibility. With an overwhelming volume of music, estimated at over 120,000 tracks uploaded daily to digital service providers, cutting through the noise is a significant hurdle. Kiernan offers insights into strategies for increasing reach in this competitive environment. Originally reported by AFEM.