Industry Apr 10, 2026

Navigating UGC Platforms: Insights for Artists

Matt Whitmire (VP of Business Development, FUGA) distills five key lessons of his Platforms & Performance series, outlining how artists and teams can protect rights, build visibility, and grow sustain

Originally published by AFEM
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Matt Whitmire, VP of Business Development at FUGA, offers five lessons for artists and their teams on navigating user-generated content (UGC) platforms. These insights, derived from his Platforms & Performance series, provide guidance on protecting rights, enhancing visibility, and achieving sustainable growth in the current UGC landscape. Originally reported by AFEM.