Industry Sep 5, 2026

New European Entertainment Group Launched

In short

Ufenau intends to back the initiative as investor and majority shareholder, and says it is already reviewing initial investment opportunities.

Originally published by Music Business Worldwide
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New European Entertainment Group Launched
Peter Schwenkow, the founder of DEAG, is collaborating with the Swiss private equity firm Ufenau to establish a new European live and family entertainment group. The initiative has up to €100 million in equity available for deployment.

Ufenau will serve as the investor and majority shareholder, and the firm is actively evaluating potential initial investments. Originally reported by Music Business Worldwide.