Industry Sep 5, 2026
New European Entertainment Group Planned by DEAG Founder and Ufenau
In short
Ufenau intends to back the initiative as investor and majority shareholder, and says it is already reviewing initial investment opportunities.
Originally published by
Music Business Worldwide
Peter Schwenkow, the founder of DEAG, is collaborating with the Swiss private equity firm Ufenau to establish a new European live and family entertainment group. The initiative is set to deploy up to €100 million in equity, aiming to create a substantial presence in the entertainment sector.
Ufenau will serve as an investor and majority shareholder in this venture, and has indicated that it is actively exploring initial investment prospects. This partnership signals a significant new development in the European entertainment market, originally reported by Music Business Worldwide.
Ufenau will serve as an investor and majority shareholder in this venture, and has indicated that it is actively exploring initial investment prospects. This partnership signals a significant new development in the European entertainment market, originally reported by Music Business Worldwide.