Industry Sep 6, 2026

New European Live Entertainment Group Planned by DEAG Founder and Ufenau

In short

Ufenau intends to back the initiative as investor and majority shareholder, and says it is already reviewing initial investment opportunities.

Originally published by Music Business Worldwide
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New European Live Entertainment Group Planned by DEAG Founder and Ufenau
Peter Schwenkow, the founder of DEAG, is collaborating with Swiss private equity firm Ufenau to establish a new European live and family entertainment group. The initiative is planned to have up to €100 million in equity for deployment.

Ufenau will serve as the investor and majority shareholder, and is currently evaluating potential investment opportunities. Originally reported by Music Business Worldwide.