News Aug 11, 2026

New YouTube creators will need 8,000 watch hours to start earning from ads – double the current bar

From February 1, 2027, new applicants to the YouTube Partner Program will need about 20 million qualified Shorts views over the previous 90 days. Source

Originally published by Music Business Worldwide
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New YouTube creators will need 8,000 watch hours to start earning from ads – double the current bar