Industry Oct 11, 2026
NFL's International Halftime Show Strategy Faces High Expectations
In short
As the NFL expands with seven new halftime performances in seven cities around the world, the league's Tim Tubito breaks down their music strategy.
Originally published by
Billboard
The NFL is implementing a new music strategy for its international games, featuring seven halftime performances across seven global cities. Tim Tubito, who oversees the music strategy, noted that managing audience expectations is the primary difficulty. Originally reported by Billboard.