Industry Apr 28, 2026

Owen Kiernan Discusses Cutting Through Digital Noise for Artists and Labels

The next instalment of our Members Voices series is live. Owen Kiernan, Head of Digital at Cr2 Records, on how artists and labels can cut through the noise of more than 120,000 tracks added to DSPs ev

Originally published by AFEM
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Owen Kiernan, Head of Digital at Cr2 Records, offers insights in the latest Members Voices series by AFEM. He addresses the challenges artists and labels face in standing out amidst the vast volume of music uploaded daily. Millions of tracks are added to digital service providers (DSPs) each day, making discoverability a significant hurdle. Originally reported by AFEM.