Owen Kiernan Discusses Cutting Through Digital Noise for Labels
The next instalment of our Members Voices series is live. Owen Kiernan, Head of Digital at Cr2 Records, on how artists and labels can cut through the noise of more than 120,000 tracks added to DSPs ev
Owen Kiernan, Head of Digital at Cr2 Records, offers guidance on how artists and labels can effectively navigate the crowded digital music landscape. He addresses the challenge of standing out amidst the immense volume of music uploaded daily to digital service providers (DSPs).
Kiernan's insights are part of AFEM's Members Voices series and focus on strategies for increasing visibility and impact. The advice is particularly relevant given the daily influx of over 120,000 new tracks, highlighting the competitive nature of music distribution. Originally reported by AFEM.