Industry Jun 5, 2026
Owen Kiernan Discusses Digital Strategy for Record Labels
The next instalment of our Members Voices series is live. Owen Kiernan, Head of Digital at Cr2 Records, on how artists and labels can cut through the noise of more than 120,000 tracks added to DSPs ev
Originally published by
AFEM
Owen Kiernan, Head of Digital at Cr2 Records, has shared insights on how artists and labels can effectively navigate the crowded digital music landscape. In a piece for AFEM's Members Voices series, Kiernan addresses the challenge of standing out amidst the daily influx of over 120,000 tracks uploaded to digital service providers.
The discussion focuses on strategies for cutting through this noise to ensure music reaches its intended audience. Originally reported by AFEM.
The discussion focuses on strategies for cutting through this noise to ensure music reaches its intended audience. Originally reported by AFEM.