Industry Jun 23, 2026

Owen Kiernan Offers Advice on Digital Strategy for Music Industry

The next instalment of our Members Voices series is live. Owen Kiernan, Head of Digital at Cr2 Records, on how artists and labels can cut through the noise of more than 120,000 tracks added to DSPs ev

Originally published by AFEM
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Owen Kiernan, Head of Digital at Cr2 Records, shares strategies for artists and labels to gain visibility amidst the daily influx of new music on digital service providers. In his contribution to the AFEM Members Voices series, Kiernan addresses the challenge of "cutting through the noise" in a saturated market. Originally reported by AFEM.

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