Industry Jun 24, 2026

Owen Kiernan on Cutting Through Digital Noise for Artists

The next instalment of our Members Voices series is live. Owen Kiernan, Head of Digital at Cr2 Records, on how artists and labels can cut through the noise of more than 120,000 tracks added to DSPs ev

Originally published by AFEM
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Owen Kiernan on Cutting Through Digital Noise for Artists

Owen Kiernan, Head of Digital at Cr2 Records, offers insights on how artists and labels can gain visibility amidst the vast number of tracks uploaded daily to digital service providers. This advice is part of AFEM's Members Voices series.

The discussion focuses on strategies for standing out in a crowded digital music landscape. It addresses the challenge posed by over 120,000 new tracks being added to DSPs each day. Originally reported by AFEM.

Artists in this article