Industry Apr 7, 2026
Pepsi Initially Approved Kanye West for Wireless Festival, Says Promoter
The Festival Republic boss also said not consulting the Jewish community over the now-cancelled event “may prove to be a mistake”
Originally published by
NME
Melvin Benn, head of Festival Republic, stated that Pepsi had initially approved and agreed to Kanye West headlining the Wireless Festival before withdrawing their sponsorship. Benn also commented that failing to consult with the Jewish community regarding the event, which has since been canceled, might be a misstep. Originally reported by NME.