Industry Apr 5, 2026
Pepsi Withdraws Sponsorship of Wireless Festival Due to Kanye West Booking
It comes after Keir Starmer described Ye's booking as "deeply concerning"
Originally published by
NME
Pepsi has withdrawn its sponsorship of the Wireless Festival following the booking of Kanye West, also known as Ye. This decision comes after politician Keir Starmer expressed concerns regarding Ye's inclusion in the festival lineup, calling it "deeply concerning." Originally reported by NME.