Industry Apr 5, 2026

Pepsi Withdraws Wireless Festival Sponsorship Following Controversy

The British prime minister also called the rap star’s upcoming appearance “deeply concerning.”

Originally published by Billboard
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Pepsi Withdraws Wireless Festival Sponsorship Following Controversy

Pepsi has ended its sponsorship of the Wireless Festival following criticism regarding the booking of Ye. The British prime minister had also expressed concern about the rap star’s scheduled performance.

Originally reported by Billboard.