Industry Apr 28, 2026

Plus Media & EMM Partner to Boost Cuba's Urban Music Scene

"Cuban artists have the ‘street cred,’ but they lack the experience," Plus Media's CEO Maykel Barzagas tells Billboard.

Originally published by Billboard
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Plus Media & EMM Partner to Boost Cuba's Urban Music Scene

Indie label Plus Media and EMM have entered a new agreement aimed at expanding the reach of Cuba's growing urban music sector. Plus Media CEO Maykel Barzagas noted that Cuban artists possess significant "street cred" but require more experience. Originally reported by Billboard.