Industry May 15, 2026

Primary Wave Music enters partnership with Pete Townshend

Primary Wave Music partners with the co-founder and principal songwriter of legendary British rock band The Who Source

Originally published by Music Business Worldwide
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Primary Wave Music enters partnership with Pete Townshend

Primary Wave Music has announced a new partnership with Pete Townshend, co-founder and principal songwriter of The Who. This collaboration will involve future creative endeavors and the use of Townshend's name, image, and likeness rights. Originally reported by Music Business Worldwide.

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