Industry Jul 9, 2026
Retailers Launch 'Summerween' Merchandise Ahead of Halloween
In short
As Halloween fans celebrate earlier than ever, retailers are rolling out spooky decor, collectibles and apparel months before October arrives.
Originally published by
Billboard
Retailers are embracing the 'Summerween' trend, releasing Halloween-themed merchandise months before the October holiday. Shoppers can find a variety of spooky items, including Squishmallows and limited-edition collectibles from Disney. This early rollout caters to fans eager to celebrate Halloween. Originally reported by Billboard.