Industry Sep 6, 2026
SM Entertainment and Tencent Music establish Beijing joint venture STE
STE will develop and manage artists for the Greater China market, and says it's preparing a new Chinese idol group for a debut within two to three years Source
Originally published by
Music Business Worldwide
SM Entertainment and Tencent Music have formed a joint venture in Beijing named STE, appointing Super Junior-M’s Zhoumi as CEO. This new entity is focused on developing and managing artists for the Greater China market. STE has announced plans to prepare a new Chinese idol group, with a debut anticipated within the next two to three years. Originally reported by Music Business Worldwide.