Industry Sep 4, 2026
SM Entertainment and Tencent Music Establish Beijing Joint Venture STE
STE will develop and manage artists for the Greater China market, and says it's preparing a new Chinese idol group for a debut within two to three years Source
Originally published by
Music Business Worldwide
SM Entertainment and Tencent Music have established a joint venture in Beijing named STE, with Zhoumi, a member of Super Junior-M, appointed as CEO. The company is focused on developing and managing artists for the Greater China market.
STE has announced plans to prepare a new Chinese idol group, with a debut anticipated within the next two to three years. This venture aims to expand the reach and influence of artists within this significant region. Originally reported by Music Business Worldwide.