Industry Sep 6, 2026

SM Entertainment and Tencent Music establish Beijing joint venture STE, with Super Junior-M’s Zhoumi as CEO

STE will develop and manage artists for the Greater China market, and says it's preparing a new Chinese idol group for a debut within two to three years Source

Originally published by Music Business Worldwide
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SM Entertainment and Tencent Music establish Beijing joint venture STE, with Super Junior-M’s Zhoumi as CEO
SM Entertainment and Tencent Music have formed a joint venture in Beijing named STE, with Zhoumi of Super Junior-M appointed as its CEO. STE is tasked with the development and management of artists targeted for the Greater China market.

The new entity is actively preparing to launch a new Chinese idol group, which is slated to debut within the next two to three years. Originally reported by Music Business Worldwide.

Artists in this article