Industry Sep 4, 2026
SM Entertainment and Tencent Music Form Beijing Joint Venture
STE will develop and manage artists for the Greater China market, and says it's preparing a new Chinese idol group for a debut within two to three years Source
Originally published by
Music Business Worldwide
SM Entertainment and Tencent Music have established a joint venture in Beijing named STE, with Zhoumi, a member of Super Junior-M, appointed as its CEO. This new entity is dedicated to developing and managing artists specifically for the Greater China market.
STE has indicated that it is in the process of preparing a new Chinese idol group, with a debut anticipated within the next two to three years. Originally reported by Music Business Worldwide.