Industry Sep 5, 2026
SM Entertainment and Tencent Music Form Joint Venture in China
STE will develop and manage artists for the Greater China market, and says it's preparing a new Chinese idol group for a debut within two to three years Source
Originally published by
Music Business Worldwide
SM Entertainment and Tencent Music have launched a new joint venture in Beijing named STE. The company will focus on artist development and management specifically for the Greater China region, with Super Junior-M member Zhoumi appointed as CEO.
STE has announced plans to prepare a new Chinese idol group for its debut, which is anticipated within the next two to three years. Originally reported by Music Business Worldwide.