Industry Sep 6, 2026
SM Entertainment and Tencent Music Form Joint Venture STE
STE will develop and manage artists for the Greater China market, and says it's preparing a new Chinese idol group for a debut within two to three years Source
Originally published by
Music Business Worldwide
SM Entertainment and Tencent Music have established a new joint venture in Beijing named STE, appointing Super Junior-M member Zhoumi as its CEO. STE is tasked with the development and management of artists specifically for the Greater China region. The company has announced plans to debut a new Chinese idol group within the next two to three years. Originally reported by Music Business Worldwide.