Industry Sep 5, 2026
SM Entertainment and Tencent Music Form Joint Venture STE
STE will develop and manage artists for the Greater China market, and says it's preparing a new Chinese idol group for a debut within two to three years Source
Originally published by
Music Business Worldwide
SM Entertainment and Tencent Music have partnered to create STE, a new joint venture based in Beijing. Zhoumi, a member of Super Junior-M, will serve as the CEO of STE, which aims to develop and manage artists specifically for the Greater China region. The venture also plans to introduce a new Chinese idol group within the next two to three years. Originally reported by Music Business Worldwide.