Industry Sep 6, 2026

SM Entertainment and Tencent Music Launch Beijing Joint Venture STE

STE will develop and manage artists for the Greater China market, and says it's preparing a new Chinese idol group for a debut within two to three years Source

Originally published by Music Business Worldwide
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SM Entertainment and Tencent Music Launch Beijing Joint Venture STE
SM Entertainment and Tencent Music have established a joint venture in Beijing named STE, with Zhoumi, a member of Super Junior-M, appointed as CEO. This new entity is focused on artist development and management specifically for the Greater China market. STE has announced plans to prepare a new Chinese idol group, aiming for a debut within the next two to three years.

Originally reported by Music Business Worldwide.