Industry Sep 2, 2026

SM Entertainment and Tencent Music Launch Beijing Joint Venture STE

STE will develop and manage artists for the Greater China market, and says it's preparing a new Chinese idol group for a debut within two to three years Source

Originally published by Music Business Worldwide
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SM Entertainment and Tencent Music Launch Beijing Joint Venture STE
SM Entertainment and Tencent Music have established a new joint venture in Beijing named STE. The company is focused on developing and managing artists for the Greater China market. Super Junior-M member Zhoumi has been appointed as the CEO of STE.

STE is preparing to debut a new Chinese idol group within the next two to three years, according to the company. Originally reported by Music Business Worldwide.