Industry Sep 5, 2026
SM Entertainment and Tencent Music launch Beijing JV
STE will develop and manage artists for the Greater China market, and says it's preparing a new Chinese idol group for a debut within two to three years Source
Originally published by
Music Business Worldwide
SM Entertainment and Tencent Music have announced the formation of a joint venture in Beijing named STE. Zhoumi, a member of Super Junior-M, has been appointed as the CEO. STE's primary focus will be on developing and managing artists for the Greater China region. The company is also preparing to debut a new Chinese idol group within the next two to three years. Originally reported by Music Business Worldwide.