Industry Sep 4, 2026

SM Entertainment and Tencent Music Launch Joint Venture STE

STE will develop and manage artists for the Greater China market, and says it's preparing a new Chinese idol group for a debut within two to three years Source

Originally published by Music Business Worldwide
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SM Entertainment and Tencent Music Launch Joint Venture STE

SM Entertainment and Tencent Music have jointly established a new entity named STE in Beijing, appointing Super Junior-M member Zhoumi as its CEO. The venture aims to develop and manage artists specifically for the Greater China region. Originally reported by Music Business Worldwide.