Industry Sep 4, 2026
SM Entertainment and Tencent Music Launch Joint Venture STE in Beijing
STE will develop and manage artists for the Greater China market, and says it's preparing a new Chinese idol group for a debut within two to three years Source
Originally published by
Music Business Worldwide
SM Entertainment and Tencent Music have formed a new joint venture named STE, headquartered in Beijing. The company will be led by Super Junior-M member Zhoumi, who will serve as CEO.
STE's primary focus will be on developing and managing artists specifically for the Greater China market. The venture also announced plans to debut a new Chinese idol group within the next two to three years.