Industry Sep 4, 2026
SM Entertainment and Tencent Music Launch Joint Venture STE in China
STE will develop and manage artists for the Greater China market, and says it's preparing a new Chinese idol group for a debut within two to three years Source
Originally published by
Music Business Worldwide
SM Entertainment and Tencent Music have announced the formation of a joint venture named STE, based in Beijing, with Super Junior-M member Zhoumi appointed as CEO. This new entity is focused on developing and managing artists specifically for the Greater China market. STE has indicated plans to debut a new Chinese idol group within the next two to three years. Originally reported by Music Business Worldwide.