Industry Sep 5, 2026
SM Entertainment and Tencent Music launch joint venture STE in China
STE will develop and manage artists for the Greater China market, and says it's preparing a new Chinese idol group for a debut within two to three years Source
Originally published by
Music Business Worldwide
SM Entertainment and Tencent Music have announced the formation of a joint venture named STE, based in Beijing. Zhoumi, a member of Super Junior-M, has been appointed as the CEO. The new entity is focused on developing and managing artists specifically for the Greater China region. STE is also in the process of preparing a new Chinese idol group for its debut, which is anticipated within the next two to three years. Originally reported by Music Business Worldwide.