Industry Sep 4, 2026
SM Entertainment and Tencent Music Launch Joint Venture STE
STE will develop and manage artists for the Greater China market, and says it's preparing a new Chinese idol group for a debut within two to three years Source
Originally published by
Music Business Worldwide
SM Entertainment and Tencent Music have established a new joint venture in Beijing named STE. Super Junior-M member Zhoumi has been appointed as the CEO of this new entity. STE is focused on developing and managing musical artists specifically for the Greater China market.
The company has announced plans to introduce a new Chinese idol group, with a debut anticipated within the next two to three years. This initiative highlights the growing collaboration between South Korean and Chinese entertainment industries to cultivate talent for the region. Originally reported by Music Business Worldwide.
The company has announced plans to introduce a new Chinese idol group, with a debut anticipated within the next two to three years. This initiative highlights the growing collaboration between South Korean and Chinese entertainment industries to cultivate talent for the region. Originally reported by Music Business Worldwide.