Industry Sep 4, 2026
SM Entertainment and Tencent Music Launch STE Joint Venture
STE will develop and manage artists for the Greater China market, and says it's preparing a new Chinese idol group for a debut within two to three years Source
Originally published by
Music Business Worldwide
SM Entertainment and Tencent Music have officially established a joint venture in Beijing named STE. Zhoumi, a member of Super Junior-M, has been appointed as the CEO of this new entity. STE is focused on artist development and management specifically for the Greater China market. Originally reported by Music Business Worldwide.