Industry Apr 16, 2026
SM, JYP, YG and HYBE to Launch Joint Venture for Global K-Pop Festival
Tentatively dubbed "FANOMENON" and led by JYP's J.Y. Park, the festival is slated for a December 2027 debut in Korea before rolling out globally in 2028.
Originally published by
Billboard
K-pop entertainment companies SM, JYP, YG, and HYBE are collaborating to establish a joint venture for a global K-pop festival. The venture, tentatively named FANOMENON, will be headed by JYP's J.Y. Park. The festival is scheduled to launch in Korea in December 2027, with international expansion planned for 2028. Originally reported by Billboard.