Industry Jun 18, 2026
Sónar Festival CEO Discusses Evolution and Future
In short
“Sónar is not something frozen in the past,” says the tastemaking Barcelona festival's new CEO, François Jozic. “It must evolve, and it must anticipate new trends."
Originally published by
Billboard
François Jozic, the new CEO of Barcelona's Sónar Festival, has stated that the festival must evolve and anticipate new trends. He acknowledges that some fans may not return, emphasizing Sónar's commitment to adapting and remaining relevant. Originally reported by Billboard.