News Sep 17, 2026

Sonny Hall On Music, Brands, And Better Rooms

Most venues are still judged by the calendar before anyone asks a better question about the building. Who can you book, how often can you fill the room, how many big nights can carry the dead weeks around them, and how long can the economics survive when music has to pay for the whole machine [...]

Originally published by Magnetic Magazine
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Sonny Hall On Music, Brands, And Better Rooms