Industry Oct 8, 2026
South-east Asia a key region for global music virality, says UMG
In short
Universal Music Group has been making south-east Asia a strategic priority for some time now.
Originally published by
Music Ally
Universal Music Group (UMG) has identified south-east Asia as a crucial area for global music virality. The company has been prioritizing the region strategically.
Adam Granite, UMG's AMEA CEO, discussed trends within the region at the Music Matters 2026 conference in Singapore. Originally reported by Music Ally.