Industry Sep 25, 2026
Spotify Announces Partnership With Paramount for 2026 VMAs
In short
"Spotify is uniquely positioned to help us extend the show’s reach beyond the live event,” Paramount executive Lee Sears said in a statement.
Originally published by
Billboard
Spotify has announced a partnership with Paramount for the 2026 VMAs. The collaboration aims to expand the viewership and reach of the award show beyond its live broadcast.
Paramount executive Lee Sears expressed that Spotify's position is ideal for extending the show's reach. Originally reported by Billboard.