Industry Jun 20, 2026

Spotify begins beta testing for direct music video and live performance uploads

The move steps up Spotify's challenge to YouTube, which dominates music video streaming globally. Source

Originally published by Music Business Worldwide
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Spotify begins beta testing for direct music video and live performance uploads
Spotify has initiated a beta program allowing artists to upload music videos and live performances directly to the platform. This initiative positions Spotify as a more direct competitor to YouTube in the realm of music video streaming.

Originally reported by Music Business Worldwide.