Industry Jun 21, 2026
Spotify beta-tests direct uploads for music videos and live performances
The move steps up Spotify's challenge to YouTube, which dominates music video streaming globally. Source
Originally published by
Music Business Worldwide
Spotify has launched a beta program allowing artists to upload music videos and live performances directly to the platform. This move positions Spotify as a more direct competitor to YouTube, a platform that currently leads in global music video streaming.
The introduction of these features suggests Spotify's strategic expansion beyond audio content. Originally reported by Music Business Worldwide.