Industry Jun 21, 2026
Spotify beta tests direct uploads for music videos and live performances
The move steps up Spotify's challenge to YouTube, which dominates music video streaming globally. Source
Originally published by
Music Business Worldwide
Spotify is currently testing a feature that allows artists to upload music videos and live performances directly to the platform. This initiative positions Spotify as a competitor to YouTube, which currently leads the market for music video streaming globally. Originally reported by Music Business Worldwide.