Industry Jun 21, 2026
Spotify Beta Tests Direct Uploads for Music Videos and Live Performances
The move steps up Spotify's challenge to YouTube, which dominates music video streaming globally. Source
Originally published by
Music Business Worldwide
Spotify is expanding its platform capabilities by initiating a beta test for direct uploads of music videos and live performances. This development positions Spotify as a more direct competitor to YouTube, which currently holds a dominant share in the global music video streaming market.
Originally reported by Music Business Worldwide.