News May 21, 2026

Spotify’s Head of Music Announces ‘Reserved’ Ticketing Initiative: ‘As AI Proliferates, Real World Experiences Mean That Much More’

In an interview with Billboard, Charlie Hellman explains Reserved, which kicks off in the U.S. this summer, offering superfans reserved tickets on Live Nation tours.

Originally published by Billboard
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Spotify’s Head of Music Announces ‘Reserved’ Ticketing Initiative: ‘As AI Proliferates, Real World Experiences Mean That Much More’