News May 22, 2026

Spotify sets out its strategy: ‘No such thing as an average user’

We reported yesterday on two of the big announcements from Spotify’s ‘Investor Day’: its new ‘Reserved’ ticketing feature for superfans and its deal with Universal Music Group for AI fan covers and remixes. But there were plenty of other talking points from the day. Among them: co-CEO Alex Norström

Originally published by Music Ally
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Spotify sets out its strategy: ‘No such thing as an average user’