Industry Aug 19, 2026
Spotify to implement AI persona labeling
In short
Spotify will start labelling “AI personas” next month, so artists that don’t really exist but which have a profile on the streaming service with an AI-generated identity.
Originally published by
Complete Music Update
Starting next month, Spotify will begin identifying and labeling "AI personas" on its platform. These are profiles featuring artists who do not genuinely exist but have been given AI-generated identities. The streaming service aims for voluntary declaration by those using AI for music creation, while also planning to monitor for undeclared instances. Originally reported by Complete Music Update.