Industry Aug 12, 2026

Spotify to label AI artists with new ‘AI Persona’ badge

The badge is designed to tell listeners that an artist's identity "may be AI-generated and does not represent a real person" Source

Originally published by Music Business Worldwide
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Spotify to label AI artists with new ‘AI Persona’ badge
Spotify is introducing a new "AI Persona" badge to identify artists whose identities may be AI-generated and do not represent real individuals. Music from these artists will be excluded from recommendations by default under the new policy.

Originally reported by Music Business Worldwide.