Industry Aug 20, 2026

Spotify to Label AI Personas

In short

Spotify will start labelling “AI personas” next month, so artists that don’t really exist but which have a profile on the streaming service with an AI-generated identity.

Originally published by Complete Music Update
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Spotify to Label AI Personas

Spotify will begin labeling "AI personas" starting next month. These are artificial identities with profiles on the streaming service that do not represent real artists. The company hopes that creators using AI personas will voluntarily disclose this, but will also actively monitor for undeclared instances. Originally reported by Complete Music Update.