Industry Aug 29, 2026

Spotify to label "AI personas"

In short

Spotify will start labelling “AI personas” next month, so artists that don’t really exist but which have a profile on the streaming service with an AI-generated identity.

Originally published by Complete Music Update
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Spotify to label "AI personas"

Beginning next month, Spotify will implement labels for "AI personas," which are profiles on the service featuring AI-generated identities for non-existent artists. The platform encourages self-declaration of such releases but will also monitor for undeclared AI personas. Originally reported by Complete Music Update.