Industry Aug 29, 2026

Spotify to label AI personas

In short

Spotify will start labelling “AI personas” next month, so artists that don’t really exist but which have a profile on the streaming service with an AI-generated identity.

Originally published by Complete Music Update
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Spotify to label AI personas

Spotify is set to implement labels for "AI personas" starting next month. These labels will identify non-existent artists with AI-generated identities on the streaming service. The company aims for self-declaration from those releasing music this way but will also monitor for undeclared AI personas. Originally reported by Complete Music Update.